1. Introduction to Social Media for Kidney Donation

• The power of social media in medical advocacy
• Success stories of patients finding donors online
• Overview of different social media platforms

2. Choosing the Right Platforms

• Facebook: Groups, personal pages, and storytelling
• Instagram: Visual storytelling with photos, reels, and hashtags
• Twitter/X: Engaging with influencers and the transplant community
• TikTok: Creating viral and emotional content
• LinkedIn: Engaging with professionals and advocacy groups
• YouTube: Sharing personal journeys through vlogs
• Reddit & Forums: Tapping into niche communities
• Nextdoor & Local Apps: Reaching local communities for direct support

3. Understanding Your Audience

• Who are potential donors, and where do they engage online?
• Connecting with transplant advocates and patient support groups
• Engaging friends, family, and the broader community

4. Creating a Compelling Message

• Writing a personal story that inspires action
• The importance of honesty and emotional connection
• How to make content shareable and engaging
• Using photos, videos, and testimonials effectively

5. Social Media Posting Strategies

• Best times to post for maximum reach
• Consistency and engagement tactics
• Using hashtags and keywords effectively
• Encouraging friends and family to share your message

6. Ethical and Legal Considerations

• Understanding privacy laws and social media policies
• What you can and cannot say when asking for a kidney
• Avoiding scams and misinformation

7. Engaging with Support Networks

• Partnering with kidney foundations and nonprofits
• Getting media attention through social platforms
• Connecting with transplant centers and professionals online