The Mark Hope Show · Is It a Scam?

Translator earbuds: are they really a translator, or is there a catch?

They’re all over TikTok. “Real-time” translation. A hundred-plus languages. Cheap enough to toss in the cart. I wanted to know what you’re actually buying.

These ads have been hard to miss. Someone slips in a pair of earbuds, a friend starts talking in another language, and — just like that — they understand every word. The price looks like a bargain. The selling videos pitch them for travel, for gifts, and for families where one person is still learning a language.

I don’t mind a good gadget. I do mind a good story that isn’t the whole story. So this is the first installment of a segment I want to do on The Mark Hope Show: Is It a Scam? We’ll look at products being pushed hard on TikTok and elsewhere, and we’ll try to separate the promise from what you actually get. I’m not a lab. I’m not here to tell you that you were foolish for being curious. I just want you to spend your money with your eyes open.

On these earbuds, here’s the line I keep coming back to:

Those earbuds aren’t a translator. They’re a $20 speaker and microphone, and the translator is an app you already have for free.

What the ads promise

The pitch is usually some version of this: put these in your ears and you’ll get real-time translation, in a huge list of languages, for very little money. One of the high-volume TikTok Shop listings is the MINISO MS190, advertised as “App-Enabled” earbuds with “134-Language Real-Time” translation. Selling videos for that listing talk about earbuds that “translate in real time,” and how cheap they are for what they claim to do.

A third-party TikTok Shop tracker, HashIQ, showed that listing at $20.98, with about 139,462 sold, as of November 10, 2026. Prices on that same listing have moved a few dollars in recent weeks. I’m citing a tracker, not a screenshot I took of TikTok Shop itself, so treat the exact sold count as an approximate figure that can change.

That’s a lot of people buying a product because they believe it will do something a phone already does — or something even more magical than a phone, because it’s “in your ear.”

What you actually get

You get a pair of Bluetooth earbuds. The translation does not live in the earbuds. It lives in a phone app. The listing even says “App-Enabled.” User manuals for earbuds in this category tell you to download a companion app, connect the buds in your phone’s Bluetooth settings, and then “bind” the device in the app. Some manuals also tell you to scan an authorization QR code printed on the box or the instruction sheet before translation will work.

The apps that show up again and again with these products include:

  • Earjoy Intelligence (iPhone App Store), listed as free, rated 2.6 out of 5 from 510 ratings when I checked it on November 12, 2026. The seller is Shenzhen Watch Fun Internet Technology Co., Ltd.
  • Ear Dance, also listed as free, from the same seller, rated 2.8 out of 5 from 157 ratings.
  • TransKit, listed as free, from Shenzhen Audiovisual Future Technology Co., Ltd., rated 3.4 out of 5 from 61 ratings.

Those are not strong ratings for the one feature people are actually paying for.

And the way the apps work is not the hands-free, “leave them in and understand the room” picture the ads sell. In an iPhone review of Earjoy, one buyer said you have to set it up a certain way, or “record it a little bit through the earbuds or through the phone and then you have to stop recording and listen to it.” Another buyer, who got their buds from TikTok Shop, wrote that the translation tab “simply doesn’t work,” and that they felt “a little scammed” because the ad had promised real-time translation.

Reviews of Ear Dance describe the same gap. One reviewer said the delay was “reasonable” in a short “Free Talk” mode, but the app disconnected if no one spoke for about 30 seconds, so they had to keep tapping record. Another, an ESL teacher, said the translation was slow, kept shutting off, and “would not pick up my students talking unless they were yelling at my phone.” A third said you can’t drop the buds in at a store and have them translate whatever’s being spoken around you — you have to know the language, select it, and keep using your phone.

Some people say the earbuds are fine for music. That’s a different product. If you bought them to listen to songs, you may be happy. If you bought them because you thought you were getting a translator in your ear, that’s the part that often doesn’t hold up.

The catch

The catch, in the cases I checked, is not usually a hidden monthly bill. Earjoy, Ear Dance, and TransKit are all listed as free on the App Store, without an in-app purchase line on the pages I read. I did not find a required subscription on those three apps. That doesn’t mean every “translator earbud” on the internet works that way. Some other translation gadgets do charge a monthly fee after a trial, so before you buy anything in this category, read the listing and the app page carefully.

The real catch is the promise. “Real-time” often means tap, talk, wait, then listen. “134 languages” is a marketing number on a box. The heavy lifting is a little-known phone app that needs your phone — and, typically, a data connection — to do the translating. The $20 buds are the speaker and the microphone.

One more thing worth a look before you download anything: the privacy labels don’t always match. On the iPhone App Store, Earjoy’s developer says the app may collect location, contact info, identifiers, and diagnostics, and that this data is not linked to your identity. On Google Play, the Earjoy listing says “No data collected.” I’m not here to accuse anyone. I am saying the labels disagree, and you should read them yourself before you install the app.

What I’d do instead

Before you spend $20 — or $200 — on “translator” hardware, try the free tool you may already have: Google Translate.

On an Android phone or tablet, Google’s own help page explains how to use live translation with or without headphones. There is a Conversation mode, where translations play out loud on the phone speaker or through headphones and you take turns speaking. There is also a Listening mode, and a text-only mode if you just want to read along.

For a long time, the polished “hear it in your earbuds” version was tied to Google Pixel Buds. In December 2025, Google started rolling out live speech translation through any paired headphones in the Android Translate app, in the U.S., Mexico, and India, with support for more than 70 languages. The Verge reported that Google said the iPhone version would follow in 2026. I did not separately confirm, on this writing, whether that iPhone rollout has already reached every user, so if you’re on an iPhone, open Translate and see what your app offers today — and you can still use Conversation mode on the phone itself.

I’m not telling you the free app is perfect. Translation always has limits, especially in a noisy room or with a fast conversation. Google’s own Pixel Buds help page says translation isn’t instantaneous, and it helps to move closer and ask people to speak clearly. That’s honest. What I am saying is: don’t pay for a microphone and then also download a low-rated app, when the thing doing the translation is software you can try at no cost with the headphones you already own.

If you still want to buy a pair, I’d do this first:

  1. Find out which app the earbuds actually use, and read that app’s live rating — not just the product listing’s stars.
  2. Look for a required QR or “bind” code. If the code is missing, or the app won’t bind, you may be stuck with ordinary earbuds.
  3. Check whether any subscription kicks in after a trial. Don’t assume the hardware price is the only price.
  4. Read the return policy before you tap buy, especially on a marketplace listing.
  5. Try Google Translate with your current headphones on a short, real conversation before you spend anything.

My verdict

I’d call this a semi-scam — or, more plainly, an oversold product. The earbuds are real. They’re just not a translator. They’re a cheap speaker and microphone, wrapped in a promise that the companion apps, as buyers describe them, often don’t keep. If you want translation, start with a free app and the headphones you already have.

This is a recurring segment

Is It a Scam? will be a regular part of The Mark Hope Show, with a matching page here on the site. If there’s a product you’re seeing everywhere and you want me to look at it next, tell me on the Ask Mark page. I can’t review everything, and I won’t invent a conclusion I can’t stand behind. But if I can help one person pause before they spend money on a promise, that’s worth doing.

Sources

I re-checked these pages on November 12, 2026. Ratings, prices, and sold counts change, so open the live page if you’re about to buy.

  1. HashIQ tracker for the MINISO MS190 TikTok Shop listing (price $20.98, about 139,462 sold, updated November 10, 2026; listing language includes “134-Language Real-Time” and “App-Enabled”): hashiq.io listing page
  2. Earjoy Intelligence on the Apple App Store (2.6 stars, 510 ratings; free; privacy label): App Store listing
  3. Ear Dance on the Apple App Store (2.8 stars, 157 ratings): App Store listing
  4. TransKit on the Apple App Store (3.4 stars, 61 ratings): App Store listing
  5. Earjoy on Google Play (Data safety: “No data collected”): Google Play listing
  6. TransKit earbud manual describing app download, device binding, and scanning an authorization QR code: PDF manual
  7. Ear Dance (HD65) user manual describing the same bind/QR step and “134 languages” in the app: PDF manual
  8. Google Translate help: live translation with or without headphones, including Conversation mode: Google Translate Help
  9. Google Pixel Buds help, including Conversation and Listening modes and the note that translation isn’t instantaneous and needs an internet connection: Pixel Buds Help
  10. The Verge, December 12, 2025, on Google Translate bringing live speech translations to any headphones on Android, with an iPhone version planned for 2026: The Verge
  11. 9to5Google, December 12, 2025, same rollout, “any pair of headphones,” more than 70 languages: 9to5Google
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