Using Drip Email Campaigns to Inspire Hope and Find a Kidney Donor

Objective:

By the end of the class, participants will understand how to effectively create and manage a drip email newsletter campaign to share their story and seek a live kidney donor ethically and compassionately.

Course Outline:

  1. Introduction (15 minutes)
  • Overview of Drip Email Campaigns:
    • Definition and purpose.
    • How they automate communication and build relationships.
  • Importance of Storytelling:
    • Sharing personal and authentic narratives.
    • Fostering trust and empathy.
  1. Crafting Your Campaign (30 minutes)
  • Understanding Your Audience:
    • Who to target (family, friends, acquaintances, and community networks).
    • How to ask for help respectfully and clearly.
  • Key Elements of Each Email:
    • A heartfelt subject line to capture attention.
    • A personal story with a clear call-to-action.
    • Transparent information about kidney donation.
    • Links to reputable resources on organ donation.
  1. Designing the Email Sequence (45 minutes)
  • The Structure:
    • Email 1: Introduce yourself and share your story.
    • Email 2: Educate about kidney donation and bust myths.
    • Email 3: Share how potential donors can help, including the next steps.
    • Email 4: Express gratitude and provide updates.
  • Using Tools:
    • Walkthrough of popular email marketing platforms (e.g., Mailchimp, ConvertKit, etc.).
    • How to set up automated workflows.
  1. Compliance and Sensitivity (20 minutes)
  • Legal Considerations:
    • Adhering to privacy laws (e.g., GDPR, CAN-SPAM Act).
    • Understanding ethical boundaries in outreach.
  • Language and Tone:
    • Using compassionate, hopeful, and respectful language.
    • Avoiding pressure or guilt-inducing statements.
  1. Evaluating and Optimizing (20 minutes)
  • Measuring Success:
    • Tracking email open rates, click-through rates, and responses.
  • Improving Engagement:
    • A/B testing subject lines and content.
    • Incorporating visuals or video to enhance impact.
  1. Practical Workshop (30 minutes)
  • Participants draft their first email and outline a campaign sequence.
  • Group feedback and discussion.
  1. Q&A and Closing (15 minutes)
  • Address any remaining questions.
  • Share additional resources and encouragement.

Key Takeaways:

Participants will leave with actionable steps, tools, and confidence to create a compassionate, effective drip email campaign. The emphasis will be on ethical storytelling, building connections, and inspiring action in a dignified manner.

If you’d like, I can expand on any section or help create specific examples of emails! What do you think?